How to Create a YouTube Channel?

What is the current location of your target audience?

According to DataReportal, 79 percent of internet users have a YouTube channel.

And, with 2 billion monthly active users, a sizable portion of those accounts are frequently used to watch YouTube videos.

YouTube is now the second most popular social media platform.

The benefits of connecting through social media platforms cannot be overstated; the benefits are substantial, particularly for businesses.

YouTube is one of those social media platforms that you cannot afford to ignore when it comes to marketing.

YouTube is regarded as the most effective video marketing channel by 78.8 percent of marketers (roughly 8 out of 10).

These figures demonstrate that YouTube can be used as a tool for success by any business owner.

Putting your business on YouTube means putting it in front of a wide range of audiences who may be interested in what you commodify, commercialise, and advertise.

Setting up a YouTube channel, like other social media platforms, is a simple process.

To assist you in this process, we have compiled a list of the various steps for creating a YouTube channel.

Step-by-Step Instructions for Creating a YouTube Channel

Setting Up a Google Account

Because Google is inextricably linked with YouTube, you must have a Google account in order to open a YouTube account.

You can skip this step if you already have a Google account through Gmail or another Google service.

If your existing Google account was created for personal use, you can still use it for your brand or business.

However, if you don't want to use your personal Google account for your business, you can always create a new Google account.

Here's how to sign up for a Google account:

• When you visit the Google account creation page, you will be asked to enter information such as your first and last name, username, email address, and password. It's possible that you'll have to try a few different addresses before you find one that's truly unique.
• Complete the setup in the manner specified.

Making a YouTube business account
Your Google Account gives you direct access to a YouTube account; simply link the Google account when you open YouTube.

Because your proposed YouTube account will be used for official purposes, you must create a brand account rather than a personal one.

When compared to a brand account, a personal account has fewer features and a more limited operation interface.

A personal account only allows you to be the only person who can operate the account.

Furthermore, your YouTube channel will be given the same name as your Google account, which is not ideal for promoting your business through your channel.

Obtain a Brand Account

When you choose a brand account and finally set it up, you will be able to customise your channel for your company.

Also, use the multiple operation handle to fine-tune and grant access to your team members who will be assisting you.

To fully utilise YouTube, you must first understand all of the channel settings available to you.

Here's how to make your brand account your own.

• Use your Google account to sign in to YouTube.
• Go to your YouTube homepage, right-click on your profile icon, and perform any action that necessitates a channel page. If you don't already have a channel, the process of creating one will begin.
• At this point, you must select the 'Create New Channel' option and enter your brand/company name.
• Then you can return to the channel's page. There you will find your business (brand) channel. If you previously opened a private channel, it will appear as a separate entity.
• You can use YouTube tools like YouTube analytics with the brand account. This tool gives you access to your channel's analytical data. You can see who is watching your video, how long they are watching it for, where they are located, and other useful information.

Customizing your channel

Your YouTube channel should be tailored to complement your existing brand identity.

When an existing customer discovers the channel, they should immediately associate it with your brand.

When a user has their first brand interaction with your YouTube channel, they should be able to associate it with your other communication channels when they come across them.

Here's how to complete your YouTube channel's basic customization requirements.

• Log in to your YouTube account using a computer; note that you will not be able to edit your channel images using a mobile device.
• A profile icon can be found at the top right of your screen. Select 'Your Channel' by clicking on it.
• To add a picture to your brand channel, click on the profile image. The image should be your company's logo or something closely related to it.
• You can then select the banner image, which will bring up the 'Edit Channel Art' option. This feature allows you to upload a cover art for your channel, which will be displayed as a backdrop to your profile picture.
• Another thing you should consider is adding links to your YouTube channel banner. This simply grants people who view your brand channel access to your other social media accounts. This is critical because it allows viewers to explore your other social channels with a single click.

Explanation of Channel Links

YouTube allows you to add links to your channel, which are displayed in the bottom right corner.

When creating a design for your artwork, avoid using any of this space for anything else, such as logos on top of them.

A Little More on Channel Art

The Channel Art, a large banner that runs across the top of your page, is the first thing viewers see when they visit your channel.

As soon as visitors land on your profile, this image helps to communicate what you're all about and gives them an idea of your personality.

YouTube offers a list of requirements for the best image quality and size.

Images must be at least 2048 x 1152 pixels in size, but YouTube recommends 2560 x 1440 pixel images for the best results; this is because they can take advantage of newer technologies on most devices these days, which have higher resolutions than 1080p screens from four years ago.

Your Channel Description

In a Channel Description, you can provide a brief overview of the type of content seen on your channel.

This information appears in YouTube's search results as well as on your personal page for easy access by viewers who are unsure what to expect when watching their favourite videos!

Your channel description is easily overlooked, but it is picked up by search engines, so don't forget to fill it out.

All of these little extras contribute to the optimization of your YouTube channel.

Featured channels

YouTube is more than just a video-hosting platform.

It's also an online community where you can share your videos with people all over the world and get feedback from other creators.

Following channels and liking their videos on a regular basis, as well as letting them know when one of theirs catches your eye, is the best way to demonstrate that you're not just another sheep in this vast digital field, but rather someone who invests time in creating content for YouTube.

Highlighting or favoriting featured channels on YouTube will catch people's attention while also giving the impression that they might be able to find some new favourite videos lurking there as well!

Similarly, if you were uploading less frequently, having a few popular favourites ready to go would ensure that any potential problems were avoided.

Putting out your first video

At this point, your YouTube channel should be consistent with your brand.

To support your marketing needs, you should begin adding video content.

Here's how to upload your first video.

• Sign in to your YouTube account (if you haven't already).
• You'll notice an icon that looks like a small video camera at the top of your screen, right next to the search bar. Click on this icon to access the option to create a video or post.
• You will be automatically redirected to the media file (pictures, audio, and videos) that is currently on your system. Choose the video you want to upload.
  
  

• Before you upload your video, you'll be prompted to enter a title and description. Your title should be no more than 100 characters long, and your description should be no more than 5,000 characters long.
• Examine the information provided, then press the publish button, and you're ready to go.
• Then, decide on a video content upload schedule that works for both you and your audience.

Putting Together a YouTube Channel Structure

Once you've begun uploading videos to your channels, you may find it necessary to organise your content.

This allows users to find relevant content on your page without having to sift through tonnes of content.

For instance, if you upload videos about specific commodities, you can categorise them on your channel as follows: 'Kitchen Utensils,' 'Living Room Appliances,' 'Bedroom Makeover,' and so on.

This makes navigating your channel less stressful.

You can always restructure your channel later, but you should build the basic framework when you first launch it.

Here's how to make a playlist out of your videos:

• Sign in to YouTube (or return to the home page if you're already signed in).
• Navigate to your channel and select 'Customize Channel.'
• Click the ‘Playlist’ option.
• Enter a title for your playlist (a title of no more than 150 characters is required).
• You'll be taken to a screen where you can edit your new playlist.
• Then, select your YouTube videos by clicking Add Videos.
• Choose the video you want to include in your playlist and then click the 'Add Videos' button.
• Your YouTube playlists should be tailored to your needs. All of the videos in a category should have a common theme. For example, if your company offers a software service, one playlist could be dedicated to tutorials, another to community content, yet another to highlighting product features, and so on.

Create a Channel Trailer

A channel trailer is a video that welcomes viewers to your channel.

Having said that, you can also include a video that you'd like to see more of.

It should tell new visitors about the basic purpose of your channel and what kind of information they can expect from your videos.

Here are the steps for making a channel trailer:

• Log in to YouTube and upload the video that will serve as your channel trailer.
• Select 'Customize Channel' from the drop-down menu.
• Click the 'For New Visitors' tab, then the 'Channel Trailer' button.
• Choose the video you want to use as your trailer, then click 'Save.'

Verify your account to gain access to additional features and services.

Certain features, such as the ability to upload videos longer than 15 minutes, require you to verify your account.

Here are the steps to verifying your YouTube account.

• Go to youtube.com/verify
• You will be asked to choose a country. A verification code will be sent to you by the system. As a result, your location and message option will be required; either text or an automated voice message will be required.
• Enter your phone number. 
• Enter the verification code that you will be sent.
• Click the 'Continue' button.

Your channel will be verified if the information you provide is correct.

You'll also notice that the option to upload longer videos and generate thumbnails is now available to you.

Participate in the YouTube Partner Program to monetize your channel.

This is entirely optional, particularly for business channels.

However, many businesses use their YouTube channel to generate additional revenue.

This income can be used to fund their marketing efforts.

Consider Monetization.

If you want to monetize your channel, your videos must have received at least 4,000 hours of watch time in the previous 12 months.

In addition, the channel must have at least 1,000 subscribers.

Here's how to apply to have your videos monetized:

• Sign in to YouTube and then click the profile icon in the upper right corner.
• From the drop-down menu, select 'Creator Studio.'
• Select 'Channel,' then 'Status and Features.'
• Click the monetization checkbox, then enable.
• Follow the instructions and read the terms and conditions before agreeing to the programme.

Within a few weeks, your application to join the YouTube Partner Program will be reviewed and responded to.

Additional Ways to Improve Your ChannelAlthough we have covered a lot of ground in terms of how to create your channel, there are some things you can do to improve its performance.All of these factors are critical in realising the potential of video and YouTube marketing in general.Your channel page is frequently visited, and the first image you show potential viewers is critical.

Improve Your DescriptionKeywords and CTAs should be included in your description.The first 100-150 characters of copy can make or break a viewer's decision right away, so make it compelling enough for them to click on your channel page.YouTube provides you with a total of 1,000 characters to create an engaging introduction about yourself and the content you provide viewers via video clips uploaded from sources such as Facebook Live or Instagram Stories.

Include your contact details.You can improve the utility of your YouTube channel by providing contact information for viewers who are interested in working with you.If you are a company or a creator, you can include this information on your profile page under the "About" section of each channel.To access this feature, go to their homepage and scroll down past "Details" before clicking "About" from the navigation tab.You will also have the option to share your email address here.You may use your company or another name in all of this.Everything contributes to the optimization of your channel.

SummaryA YouTube channel is similar to a website and should be treated as such.It's great for branding and traffic, but it, like a website, needs solid foundations before it can grow.Also, keep in mind that a new channel does not have to go viral.At the end of the day, subscribers and the like are just vanity metrics that cannot be cashed in.Many times, a small channel with laser targeted videos that rank and attract a specific pocket of people can outperform a large viral channel.We hope this post gets you started on the right foot when it comes to creating your YouTube channel.This beginner course is recommended to speed up the process and get an over-the-shoulder look at how to implement all of these steps.

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